Santa Ana Star Casino Hotel (The Star) is dedicated to developing strong community ties and active involvement with local community and regional organizations and events. Involvement in community events and sponsorships are aimed at increasing the casino’s market awareness through advertising and public relations.  Santa Ana Star Casino Hotel and partner organizations shall not take any action that directly conflicts with the casino's policies on responsible gaming.


Sponsorship requests from organizations within our market and community shall be reviewed monthly by the casino’s sponsorship committee.   The committee shall consist of the SASCH’s General Manager, Director of Marketing, and the Community Relations Manager. To ensure enough time to properly evaluate, respond and develop marketing plans in support of your event, please submit your sponsorship request no less than 60 days prior to the event’s commencement.

Decision Process
The decision process for sponsorships may take up to 30 days.  Our decisions are determined by our annual budget and other sponsorship commitments.  Organizations making requests following these guidelines shall be notified by a committee member of the final decision. 

Guidelines for Sponsorship

Sponsorships shall be reviewed individually.  Please review these guidelines carefully to ensure your request meets our requirements prior to submission.  Proposals that do not contain all of the required information shall not be reviewed.  If you believe any of the information required is not relevant to your organization, please briefly explain why. 

All requests must be type written in a concise manner and contain the following information:

  • Full name of organization
  • Telephone number
  • Fax number, e-mail and website (if applicable)
  • Complete mailing address
  • Name and title of contact person
  • State or local affiliations
  • Non-profit or tax identification number
  • A brief summary of the organization, including a clear description of its purpose or mission, those who benefit from it, and the geographic area in which it operates or serves
  • Details of the event, including its date, purpose, expected attendance and beneficiaries
  • Specific sponsorship request (i.e. sponsorship amount, auction items, products or services)
  • Names of other major sponsors/donors and amounts pledged
  • Names of any other casino sponsors/donors and amounts pledged, regardless of amount
  • Overall campaign objectives
  • Names of any known Santa Ana Star Casino Hotel team members who are associated with the organization
  • Details of how Santa Ana Star Casino Hotel and other sponsors will be recognized for their participation

Sponsorship Funding Categories

Santa Ana Star Casino Hotel is committed to supporting local community and regional organizations to include non-profit and for-profit organizations.  SASCH will continually explore and consider new and interesting proposals.  Please note that approved sponsorships does not necessarily guarantee or imply future support.  Examples of the types of organizations and events providing positive community services that we may support include, but are not limited to, the following:

  • Tourism
  • Senior programs
  • Recreation events (festivals, parades, sporting events)
  • Cultural events
  • Events showcasing the local community

Santa Ana Star Casino will not provide support to the following:

  • Organizations, projects, events or activities that primarily involve minors                     
  • Multi-year funding requests
  • Individuals
  • Any event that may reflect poorly or tarnish the image and/or reputation of Santa Ana Star Casino Hotel and/or the Pueblo of Santa Ana
  • Donations (see below)

Requests shall be typewritten on letterhead and submitted to:

Santa Ana Star Casino Hotel
Attn:  John Andersen
Director of Marketing
54 Jemez Canyon Dam Road
Santa Ana Pueblo, NM 87004 

Email requests will be accepted at JohnA@SantaAnaStar.com.

These guidelines are non-binding and may be amended at any time or any reason by Santa Ana Star Management and/or TEI Board of Directors.


The casino enterprise, as a general rule does not award donations. Rather, the casino enterprise will support programs in a sponsorship format which shall include one or a combination of publicity, advertising, or ticket packages. Please ensure all donation requests comply with Section 4(a-n).  Donation requests shall be made no later than 60 days in advance.

Requests shall be mailed or delivered to:

Tamaya Enterprises, Inc.
Attn: Chairman
54 Jemez Canyon Dam Road
Santa Ana Pueblo, NM 87004